A coach cracks mental codes, taps into unused resources and paves the way for success by engendering decisive behavioral changes in the coachee―changes selected by the coachee. Coaching is a tool that can unlock a person’s potential and maximize performance by releasing untapped resources. Coaching makes us better able to achieve our goals and visions.
We therefore define coaching as the tool that can visibly boost development by drawing on qualities the coachee already possesses. Excellent coaching ability lets you develop free-thinking, focused, well-balanced and motivated employees who want to help generate results.